Yesterday, I had a few hours free, so I decided to take a broken necklace to be fixed. I popped along to Beadworks in Covent Garden expecting to leave the necklace there to be repaired for probably more than it originally cost. What happened next took me by surprise.
Yes, I could leave the broken necklace with Molly to be mended or there was another option…
The lovely Ada, who was working there asked me, “Would you like to do it yourself?”. It was fear of getting it wrong that made me think that I would rather someone else did it, but when I was offered a space in which to work and advice as well as tools, I could hardly refuse the opportunity. Ada explained what I needed to purchase in order do the repair; told me how to do it, step by step; even drew me a little diagram. I purchased the tiger tail, crimps, closed rings and crimp covers and a new length of leather on which the wired beads would be tied. Downstairs, a small table had everything I needed to lay out my beads, thread and cut the wire, tighten the crimps and covers. Another member of staff, Sophie, was on hand to help me out with the tricky bits and the finer details, guiding me with little tips when I looked a little lost.
My total spend at Beadworks was less than seven pounds, but the experience was priceless.
It was not just a newly fixed necklace that I left the shop with yesterday. I left with:
• new knowledge
• a sense of achievement
• a desire to make my own necklace from scratch
• a warm feeling towards the lovely, creative staff who had helped me
Beadworks gave this long term customer an amazing experience and fantastic customer service. I have been a small spend customer at this shop for years, but didn’t know, until yesterday, that I could actually work on jewellery in their shop, provided I had purchased materials there. Staff went above and beyond the call of duty to share their knowledge and expertise. The feel good factor this created is exactly what makes people want to return to your business and spend money with you again and again. It is also what makes you recommend a company or service.
This is not an affiliate review – I do not get any kind of recompense for writing this; the words flowed from the desire to let other people know where to go when you need a new necklace and a creative fix.